Search Content


Content Categories



MX 2009 Speaker publishes Forresterís 2008 Customer Experience Index

Forrester has just released in 2008 Customer Experience Index. (Registration required to download). The Index was compiled by Bruce Temkin, who will keynote Day 1 of MX 2009. The results confirm what we all suspect ó retailers and hotels rank the highest (their business is predicated on customer experience), and health insurance providers, TV service providers, and internet service providers are the lowest (three industries where customer choice is constrained).

At MX 2009, Bruce will talk about how experience-based differentiation is even more crucial in a down economy, and provide insights on how companies can do more to embrace it.

    Itís also worth noting a couple of additions to the MX 2009 program:

  • Dan Roam, visual thinking advocate and author of Amazon 2008 Top Business Book The Back of the Napkin
  • David Butler, VP of Design for Coca-Cola, featured in this BusinessWeek article on reinvigorating the classic 100-plus-year-old brand

Between now and the end of the year, you can save 15% off our already discounted registration fees for our events with the promotion code RNSB (Register Now Save Big). We know times are tight and training budgets are in jeopardy, but we also believe key investments in making you and your business smarter will be just whatís needed right now. We pledge that MX will deliver on that promise!


Related Enterprise Application Integration Articles

Skytap Provides Cloud Access and Licensing for ISV


Skytap, Inc., a leading provider of cloud-based virtual lab solutions, today announced its Independent Software Vendor (ISV) Alliance program to enable on-demand distribution of commercial software solutions through its Virtual Lab platform....

Read more about Skytap Provides Cloud Access and Licensing for ISV Solutions...

Guest Post: Handling a Referral in a Job Search


With the economy headed south and tech feeling the pressure, many of you may soon be looking for a job. The best path is through a referral from a former colleague or friend. That's how I landed my current role at salesforce.com (which is hiring...

Read more about Guest Post: Handling a Referral in a Job Search...